Box Tops 2019-2020
Take Note of this Change Please!
ARE BOX TOPS CLIPS GOING AWAY?
Eventually, yes, the Box Tops program will become digital-only. Over the summer you’ll see some participating brands begin to change their packaging from a physical Box Tops clip to the new Box Tops icon
With thousands of products and hundreds of brands, this will take some time, but that will be the eventual direction of the program.
We’ll continue to honor all physical clips until they reach their expiration dates, as long as they are validly submitted by coordinators, so keep clipping and sending them to your school!
HOW DOES THE NEW PROGRAM WORK?
At its core, the program structure and purpose remain the same – to help schools get what they need. The main difference is how you’ll earn – instead of clipping, all Box Tops will be earned digitally via receipt scan.
You’ll now download the new and improved, user-friendly Box Tops app, register and select a school, and then scan an eligible receipt containing Box Tops products. You’ll earn 10 cents for each Box Tops product purchased plus extra earnings for any Bonus Box Tops opportunities. The app will automatically add Box Tops to your school’s earnings online, giving visibility to see how you are supporting your school in real-time.
WHY ARE YOU MAKING THIS CHANGE?
When the program began over 22 years ago, sending in clips was really the only way to run the program. Over the years, technology has advanced at incredible rates opening all kinds of new opportunities.
We’re making this change for many reasons, but primarily to modernize the program for the next generation of participants. Mobile phone usage, especially smartphones, has reached a tipping point and people want to have “instant gratification,” seeing how their contributions are impacting their school. With this new technology, we can connect an entire school community together in a seamless way to earn for their school.
Additionally, we also know that it can be hard for schools to earn without strong coordinator support. With digital receipt scanning, now anyone can earn for any school.
On the operational side, we know that managing expiration dates on packaging can be a huge challenge for our brands, and a frustrating experience for Box Tops Coordinators when things don’t work quite as planned.
And finally, we know that checking expiration dates, counting and bundling clips take a lot of work for schools – and that mailing millions of clips across the country isn’t great for the planet. By eliminating the postage, transportation, and shipping of clips, we reduce costs for schools, as well as help reduce our carbon footprint.
CAN I STILL SEND IN REGULAR BOX TOPS CLIPS?
Yes! Keep clipping regular Box Tops and sending them to your schools as long as you continue to find them on packages. Your school will still get credit for all Box Tops validly submitted by your school’s coordinator. (Don’t send in the new Box Tops icon used to mark products that are eligible for Box Tops earnings via receipt scan in the new Box Tops App.)
Remember to scan your receipt in the Box Tops App, too: most brand teams are awarding both the receipt scan earnings and the traditional Clip earnings for a single item purchase during this time of transition.
WHEN WILL PACKAGE CHANGES OCCUR?
We were expecting the packaging with the new Box Tops branding (removing physical clips) to be on store shelves beginning in June. However, we’ve learned that some packaging has arrived a bit early, please scan receipts with those items in the current Box Tops Bonus App to earn for your school.
You’ll see the Box Tops icon on the majority of the participating products by the end of the summer, with all packaging expected to be transitioned by early next year
WHAT ABOUT THE PRODUCTS I BUY THAT STILL HAVE CLIPPABLE BOX TOPS ON THEM?
Clip those Box Tops! We will continue to accept Clipped Box Tops until they expire, as long as they are validly submitted by your school’s coordinator. So keep sending them to your school!
More good news: you can ‘double dip’ during the packaging transition by clipping the physical Box Tops AND scanning your receipt with those participating items.
Please note, a few brands are not participating in the ‘double dip’. Receipts with these items will return a message in the App that they are ‘clip only’ with a reminder to submit the physical Box Top from the package to their participating school.
OUR FAMILY OFTEN SHOPS ONLINE; HOW WILL THAT WORK?
Recognizing the growth of eCommerce and digital receipts, we are prioritizing the functionality of our app to accept electronic receipts for Box Tops redemption. We are hard at work with our technology vendor to enable this feature and expect to have this capability in place by the end of the summer.